Questions, answered

Our primary focus is the liquor and spirits industry — but we work across the broader beverage space, including beer, seltzer, wine, and ready-to-drink brands. Our clients include brands, distributors, retailers, and bar and restaurant partners. We've worked with 200+ brands across more than a decade in business.

On-premise activations happen inside bars and restaurants — live promotions, featured pours, and consumer engagement at the point of order. Off-premise tastings happen in liquor stores and retail, where shoppers can sample and learn about your product before they buy. Many brands use both: off-premise to drive trial and repeat purchase at retail, on-premise to build the brand experience where people are already drinking.

We have operations in Texas, Tennessee, Nevada, Florida, California, and Georgia. Red Carpet is headquartered in Austin, Texas, and our team coordinates activations across all six markets.

Yes. Our ambassadors are trained on your brand strategy, story, and product knowledge before they represent you in-market, and they're held to professional appearance, conduct, and reporting standards. We maintain a network of 600+ brand ambassadors so we can match the right people to your brand and market.

Alcohol promotions, tastings, and sampling are regulated, and requirements vary by state and venue. Where a state requires permits or certifications for the people pouring or sampling — such as a TABC certification in Texas — we work with those requirements as part of staffing. This is general information, not legal advice; operators should always confirm current rules with the applicable state authority. You can read more in our guide to TABC licensing on the blog.

Yes. We offer complete campaign management with scheduling and structured recap reporting. Reporting is captured in the field at each activation and rolled up across the campaign, so you can see where and how your program ran and evaluate the investment.

Use our Hire Us page to tell us about your brand, the markets and activation types you're considering, and your timing. We'll follow up to answer questions, discuss your specific needs, and provide rates.

Yes. We provide complete event staffing — setup, execution, and breakdown — along with certified bartenders who can build featured serves and represent your brand at activations, trade shows, and private events.

Timing depends on the markets, number of accounts, and activation type, but our network of 600+ brand ambassadors and established distributor and retail relationships let us mobilize quickly. The best way to get an accurate timeline is to reach out through Hire Us with your dates and markets.

It helps to know your brand and products, the markets you want to activate, the activation types you're considering (on-premise, off-premise, events, street teams, retail training), your approximate timing, and any goals you have for the program. Don't worry if you don't have all of it — we can help you scope it on a call.

No. We work with brands of many sizes, from emerging spirits looking to build trial to established brands reinforcing their presence. Because you can consolidate multiple services under one professional umbrella, Red Carpet scales to the size and ambition of your program.

Visit our Apply as Ambassador page to start. After you submit, you will receive a link to create a profile on gopinata.com, or to connect to your current profile if you already have one. Your profile must include your picture, contact information, full mailing address, and a copy of your TABC/sellers permit if applicable to your state.

A GoPinata profile with your picture, contact information, full mailing address, and a copy of your TABC/sellers permit if applicable to your state is required before staffing. Red Carpet also looks for professionalism, reliability, and a strong attitude at every activation.

Requirements vary by state, venue, and activation type. Where TABC or seller-server certification is required, ambassadors must have the appropriate current documentation before being staffed. This is general information, not legal advice; always confirm current requirements with the applicable state authority.

Report every activation in a timely manner through the Piñata app. Complete recaps promptly after each event with accurate details so campaign reporting stays complete and you remain in good standing for future bookings. The BA Resources page includes Red Carpet's Piñata recap walkthrough video.

Payments are processed every Wednesday via direct deposit on bill.com. You will receive an invitation to connect on bill.com the Wednesday after your first gig so you can create your profile.

Be knowledgeable about the brand you are representing, show up on time, interact with and educate as many people as possible, take pictures of the product, setup, and customers, and keep track of your numbers. Review the training videos before your gigs and follow any campaign-specific direction from your event manager.

Bring sample cups, an ice container, a folding table, and a tablecloth. Red Carpet reimburses you for the cost of cups if they are not provided. If you received a kit in the mail with brand swag, make sure to bring it to your activation.

If you are not provided with a uniform, all black is always a safe choice. Wear closed-toe shoes. Ladies should arrive with hair and makeup ready. Everyone must look sharp and professional.

After your first gig, you will receive a corporate card to purchase sample products. For your first activation, you will receive an alternative method of payment. If you ever have to pay out of pocket, Red Carpet will reimburse you. Always document all event expenses, whether you paid out of pocket or not. Some states allow brand ambassadors to bring their own samples or stores may provide them; if that applies to your state, check with the store first.

Brands and agencies love interacting with ambassadors. Please follow Red Carpet on Instagram and tag @redcarpetproductions in your stories and posts so the team can share them with followers.

If you have questions about your event, contact Joanna at 512-751-0120 or info@redcarpet-productions.com.