Liquor Brand Activation & Ambassador Agency
Premium Brand Ambassadors for Spirits, Tastings & Events
Dependable execution. Professional teams. Measurable campaigns.
- Brand Ambassadors
- 600+
- Samplings/Yr
- 5,000+
- Brands
- 200+
- Liquor Partners
- 90+
Branding with a Classy Taste
A licensed, multi-state agency built for the liquor industry.
Red Carpet Productions provides marketing, promotional, and branding solutions to companies working to penetrate, reinforce, and grow their presence in target markets. Our focus is the development of brands in the liquor industry — with operations in Texas, Tennessee, Nevada, Florida, California, and Georgia.
About Red Carpet →
What we do
Full-service brand activation
One organized partner for every way you put your brand in front of trade and consumers.
Full-Time Brand Ambassadors
Trained ambassadors representing your brand with strategy and industry expertise.
On-Premise Activations
Live promotions in bars and restaurants to create direct engagement with consumers.
Off-Premise Tastings
In-store sampling experiences that educate customers and drive repeat purchases.
Retail Staff Training
Training for retail teams to effectively communicate your brand's message and value.
Events
Complete staffing solutions for events, including setup, execution, and breakdown.
Street Teams
Mobile teams that create brand awareness in high-traffic areas and key locations.
Bartending
Certified bartenders to serve your guests at private events.
Campaign Management & Reporting
Complete campaign execution with scheduling and reporting.
Proof
Trusted by leading brands in the liquor industry
More than a decade of activations, tastings, and events — for 200+ brands and 90+ liquor partners.
- Brand Ambassadors
- 600+
- Samplings/Yr
- 5,000+
- On-Premise Promotions
- Nearly1,000
- Brands
- 200+
- Projects
- 6,700
- Liquor Partners
- 90+
Where we work
Six markets, one standard
For Brands
Hire Red Carpet
Liquor, spirits, and beverage brands, distributors, retailers, and event teams — tell us your markets and goals and we'll scope a campaign with rates.
Request a quoteFor Talent
Apply as Ambassador
Join a network of 600+ brand ambassadors representing premium brands at tastings, activations, and events across six states.
Start your applicationResources
From the blog
TABC Licensing and Why It Matters for Alcohol Promotions, Tastings & Events
A plain-language primer on TABC certification and why compliant staffing matters for tastings, on-premise activations, and events — plus where to verify current requirements.
Measuring ROI from Retail Activations: What Actually Moves Sales
A simple, actionable framework we use with spirits brands to set goals, track the right KPIs, and prove the value of off-premise tastings and activations.
Behind the Scenes: Building Events That Elevate Your Brand
What goes into an activation that feels effortless — from planning and staffing to execution and breakdown — and why the prep is where brands are won or lost.