Retail Activations That Pay Off: Measuring Real ROI

Great activations accelerate trial, drive incremenkajsbfdkiabfouawsfeoiwnfcoanosdikfnwfwe 1) Sawkfhdcbwiudvfbowqebfnoiqnfpcidnq Examples: Incremental sales: +15% over baseline in the 4 weeks after activation. Trial: 600 samplings/month with ≥20% conversion to same-day purchase. Cost per sample (CPS): ≤ $2.00. Repeat: ≥ 25% of buyers repurchase within 60–90 days. Pro tip: Align retailer, distributor, and ambassador team so everyone tracks the same KPIs. 2) Core …

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Behind the Scenes: Building Events That Elevate Your Brand

Great activations accelerate trial, drive incremental sales, and build repeat. Without a clear measurement framework, you can’t defend budgets or scale into new markets. Below is a simple, actionable method we use with spirits brands in Texas, Tennessee, Nevada, Florida, and California. 1) Set SMART goals (before the first sample) Examples: Incremental sales: +15% over baseline in the 4 weeks …

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Event Marketing That Sells: Turning Guests into Loyal Customers

Great activations accelerate trial, drive incremental sales, and build repeat. Without a clear measurement framework, you can’t defend budgets or scale into new markets. Below is a simple, actionable method we use with spirits brands in Texas, Tennessee, Nevada, Florida, and California. 1) Set SMART goals (before the first sample) Examples: Incremental sales: +15% over baseline in the 4 weeks …

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Measuring ROI from Retail Activations: What Actually Moves Sales

Great activations accelerate trial, drive incremental sales, and build repeat. Without a clear measurement framework, you can’t defend budgets or scale into new markets. Below is a simple, actionable method we use with spirits brands in Texas, Tennessee, Nevada, Florida, and California. 1) Set SMART goals (before the first sample) Examples: Incremental sales: +15% over baseline in the 4 weeks …

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